Thanks to its designer's experience with textile work, the brand got its start by showing off the charm of machine embroidery.
ARRO comes from the word ARROW, which expresses our idea that the simple wearing of an accessory draws one's gaze just like an arrow.

The pieces are inspired by textile designs from all over the world, including South America, the Middle East, Asia, and Europe...expressed through modern interpretations and Japanese technology.

The embroidery is done at a domestic Japanese factory, and the finished parts are assembled by hand to create embroidered accessories with a feeling of depth.

The products' charm lies in their colorful designs, which are remade over and over until they look right. The aim is to create a truly unique product that no one else can imitate.